Title: Commercial Business Model and Development Strategy of Chengdu's Tourist Attractions

1. Introduction

Chengdu, as one of the most popular tourist destinations in China, is known for its rich cultural heritage, beautiful landscapes, and vibrant city life. This report aims to propose a commercial business model and development strategy for Chengdu's tourist attractions, with a focus on innovation, sustainability, and enhanced visitor experiences.

2. Overview of Chengdu's Tourist Attractions

Chengdu boasts numerous renowned tourist attractions, including historical sites, natural landscapes, and cultural heritage spots. The most famous attractions include the Chengdu Research Base of Giant Panda Breeding, the Leshan Giant Buddha, the Jinsha Site Museum, and the Wuhou Memorial Temple. However, the current commercial business models of these attractions often rely heavily on ticket sales, resulting in limited revenue streams and underutilized potential.

3. Proposed Commercial Business Model

a) Diversify Revenue Sources: Implement a diversified revenue generation approach that includes ticket sales, but also focuses on additional income streams such as merchandise sales, food and beverage services, and offline/online events and performances. This will increase the overall revenue and make the attractions less dependent on ticket sales.

b) Partnership with Local Businesses: Collaborate with local businesses to promote attractions and offer joint packages that include transportation, accommodation, and dining options. This partnership can benefit both the attractions and local businesses, and enhance the overall visitor experience.

c) Incorporate Technology: Embrace technological advancements to improve visitor experiences. For example, implementing virtual reality (VR) or augmented reality (AR) technology to provide interactive and immersive experiences for visitors. Additionally, leveraging big data and analytics to gain insights into visitor preferences and behavior, allowing for personalization and targeted marketing efforts.

d) Green Practices: Focus on sustainability by implementing eco-friendly practices, such as reducing waste, promoting reusables, and adopting renewable energy sources. This will not only contribute to the overall image of Chengdu as an environmentally conscious city but also attract visitors who prioritize sustainability.

4. Development Strategy

a) Market Research: Conduct thorough market research to evaluate the demands and preferences of tourists visiting Chengdu. This will help in identifying potential niches and designing targeted marketing strategies.

b) Promotion and Marketing: Develop an integrated marketing campaign to promote Chengdu's tourist attractions, targeting both domestic and international tourists. This can include social media marketing, influencer collaborations, and partnerships with tour operators and travel agencies.

c) Training and Capacity Building: Invest in training programs to enhance the skills and knowledge of the attraction staff in areas such as customer service, hospitality, and foreign language proficiency. This will result in improved visitor satisfaction and support a positive word-of-mouth reputation.

d) Continuous Evaluation and Improvement: Regularly evaluate the implemented business model, gather visitor feedback, and make necessary adjustments to deliver exceptional visitor experiences.

5. Conclusion

The proposed commercial business model and development strategy for Chengdu's tourist attractions aim to diversify revenue sources, embrace technology, promote sustainability, and enhance visitor experiences. By implementing these strategies, Chengdu's tourist attractions can unlock their full potential and become sustainable, economically viable, and globally renowned destinations.