李宁公司商业模式画布方案

Value Propositions:

1. Innovative and high-quality sportswear: Li Ning offers a wide range of sportswear products that are known for their innovative features and high-quality materials. This value proposition aims to attract athletes and sports enthusiasts who value performance and comfort in their sportswear.

Customer Segments:

1. Professional athletes: Li Ning targets professional athletes who require specialized sportswear for optimal performance in their specific sports.

2. Sports enthusiasts: Li Ning also aims to cater to sports enthusiasts who participate in recreational sports activities and seek comfortable and stylish sportswear.

Customer Relationships:

1. Personalized customer service: Li Ning strives to build strong relationships with its customers by offering personalized services such as customized product recommendations based on individual preferences and needs.

2. Social media engagement: The company actively engages with its customers through social media platforms, including sharing updates on new product launches and organizing contests and giveaways to increase customer engagement and loyalty.

Channels:

1. Online platform: Li Ning operates an e-commerce platform where customers can conveniently browse and purchase its products. The online platform also serves as a channel to provide information on product features and benefits.

2. Physical stores: Li Ning has a network of physical stores in key locations, providing customers with the opportunity to try on products and receive assistance from knowledgeable staff.

Key Activities:

1. Research and development: Li Ning invests in continuous research and development to innovate and improve its sportswear products, ensuring they meet the evolving needs and preferences of customers.

2. Manufacturing and supply chain management: The company maintains control over its manufacturing processes and supply chain to ensure the quality and timely delivery of its products.

Key Resources:

1. Brand reputation: Li Ning has built a strong brand reputation for offering quality sportswear products over the years.

2. Design capabilities: The company has a team of experienced designers who create innovative and stylish sportswear designs that resonate with customers.

Revenue Streams:

1. Product sales: Li Ning generates revenue through the sale of its sportswear products, both online and through its physical stores.

2. Sponsorship deals: The company also earns revenue through sponsorship deals with professional sports teams and athletes, further enhancing its brand visibility.

Cost Structure:

1. Manufacturing costs: Li Ning incurs expenses related to the manufacturing of its sportswear products, including raw materials and labor.

2. Marketing and advertising expenses: The company invests in marketing and advertising campaigns to promote its products and build brand awareness.

In conclusion, Li Ning follows a customer-centric approach by offering innovative and high-quality sportswear products to professional athletes and sports enthusiasts. Through personalized customer service, engaging social media activities, and a multi-channel distribution strategy, Li Ning aims to build strong relationships with its customers and generate revenue through product sales and sponsorship deals.